|Tên tư liệu||Establishing Royalty Rates in Licensing Agreements - Howard E. Johnson|
Manufacturers possessing proprietary technology, know-how or ‘brand value’ in their products and who are looking to expand their operations sometimes consider licensing. Pursuant to a licensing arrangement, the Licensor typically offers a Licensee the right to produce and distribute the Licensors’ products for a defined period in exchange for a royalty. Licensing arrangements frequently are associated with international expansion efforts, where the Licensor does not have the resources to penetrate a new market on its own, and therefore finds a ‘partner’ that is familiar with, and has an established infrastructure in the territory. From the standpoint of the Licensee, a licensing arrangement can provide it with access to proprietary technology and other intangible benefits that would otherwise be difficult, costly, or in the case of patented products, impossible or impractical to develop on its own.
|Đơn vị tổ chức|
|Thời gian tổ chức|
|Tài liệu đính kèm||